Selling Social Wi-Fi

Selling Social Wi-Fi

Selling the Solution

 

Ask yourself the following questions:

Click Here For A Sample Pricing Guide

Factors To Consider When Deciding What To Charge

 

Justifying Recurring Costs

You’ll want to be prepared for your first meeting with a prospect. Local business owners don’t have a big budget to spend on marketing. That’s why it’s important to be able to justify recurring costs to local business owners.

When we say recurring costs, we mean the monthly fee they will be paying YOU for your services.

Here’s some ammo for justifying the recurring cost to the local business owners:

  • Businesses who offer free Wi-Fi to boost sales numbers have a success rate of 72% (Source: iGR)
  • 62% of local business customers spend more time in-store if Wi-Fi is available (Source: iGR)
  • 64% of consumers make a restaurant choice based on availability of Wi-Fi Services (Source: Accenture)
  • 79% of even the least Wi-Fi Interested shoppers; age 45+ are positively influenced by in-store Wi-Fi availability (Source: Accenture)

How will you justify recurring costs to your prospect?

Think of and write down 4 different ways you will justify recurring costs to your prospect. This will help you prepare for your first sales presentation. 

Standing Out From The Competition

Differentiating Yourself From Local Competition

With data usage costs skyrocketing, consumers bounce from Wi-Fi connection to Wi-Fi connection hunting for free WiFi creating an enormous opportunity for Social Powered Wi-Fi Marketing.

Everyone loves free Wi-Fi and as the need for Free Wi-Fi in local business grows, you might eventually see competitors who offer similar services pop up in your neighborhood.

Therefore, it’s important to differentiate yourself from the competition. Show your prospect why you’re different, and why they should buy from you. But first, it’s important to be informed.

Again, this is why we love Google. Do a quick Google search to determine if you have local competitors and how your services exceed theirs.

Do a quick Google search – City + Service = Competitor

Compare – Compare your services based on product, quality, features, support and price.

How to Deal With Objections

Questions and objections are a good sign. This means the prospect is engaged in the presentation and willing to further discuss concerns. Take advantage of this opportunity to position your services as the solution.

Watch this quick video on how to learn how to overcome obstacles

 

 

  

 

Key Questions To Ask A Local Business Owners

When you’re selling to a local business you want to make sure you ask the right questions - the right questions will bring you the sales.  Watch these short videos to discover the questions you need to ask to close more sales.

Do You Currently Offer Free Wi-Fi? Why/Why not?

 

How Many People Use Your Free Wi-Fi On Average?

 

How Fast Is Your Internet Connection?

 

Location Size, Serving Free Wi-Fi And Generating Leads

 

Show Your Clients What You Can Do

 

Following Up!

A few days after your meeting with the prospect, make sure to follow up!

FOLLOWING UP IS THE SECOND MOST IMPORTANT PART OF THE SALE!  (Closing is #1)

Reach out to the prospect and keep them engaged.

It will not only help build rapport but put you one step closer to closing your first sale.

Consider the following schedule for following up with your prospect.

1 day after meeting

5 days after meeting

Continue to follow up with the customer until a decision YES/NO has been made.

Closing Your First Sale

So your first customer has said "YES!" to implementing a Social Powered Wi-Fi Solution.

Congratulations!

This section is short and sweet and teaches you how to prepare and send your prosposal to the client

Closing Your First Sale

Prepare Your Proposal - Based on what was discussed in the meeting, prepare your proposal outlining the details of the services you will provide to your client. Edit and customize your Social Powered Wi-Fi Professional Proposal

In-person

Via Email

TIP: If sending by email, consider using the following software for getting your proposal signed electronically. Resource: https://www.docusign.com After closing your deal and getting the prospect to sign on the dotted line, it’s time to develop the business owners campaign.