Targeting Businesses With Wi-Fi

Introduction

Targeting Business That Currently Offer Free Wi-Fi

These types of business owners already understand the importance of providing free Wi-Fi to their customers.

All you have to do is sell the value of the solution, not the idea!

Overview

Identifying Common Pain Points

Local business owners that currently provide free Wi-Fi face the following issues:

In order to identify your customer’s pain points, ask them the following questions:

  1. What do you find most effective/ineffective about your current free Wi-FI service?
  2. What social media channels does your business currently use, and do you have a business Facebook Page?
  3. How do you currently communicate rewards/offers/specials with your customer?
  4. Do you currently have a system in place to track data related to the number of connected users to your free Wi-FI, gender, date of birth or repeat business?
  5. Do you consider positive online reviews essential to your business? Why / why not?

Once you’ve identified their main pain points, it’s important to deliver a solution to their pain.

Providing a Solution

Delivering a solution means showing the business owner how your product/services can help eliminate their pain-points.

The most important factor for local business is engaging with their consumers in order to encourage repeat business to boosts revenue and sales.

Monetizing their free Wi-FI

Business owners often provide free Wi-Fi for their customers but aren’t getting any value in return. With Social Powered Wi-Fi, you capture leads and social data from customers who’ve connected and can create automated follow-up marketing campaigns guaranteed to drive in-store or online traffic and boost revenue.

Not enough customers

By providing free Wi-Fi services,  you are giving consumers a reason to choose between businesses offering the same services and an increase in new customers will be noted.

Don’t understand their customers / Unaware of customer needs

Social Powered Wi-Fi includes in depth real-time analytics in your dashboard. You will be able to see who connected, including their social information if they logged in using one of your social apps. How many connections were made in a time frame that you can specify. New vs. returning visitors and even campaign specific statistics.

Don’t know how to engage with their customers

Allow customers to get social with the business!
Customers log into Social Powered Wi-Fi using their favorite social media channel.
Knowing where your customers hang out online will allow you to market accordingly.

Improving social awareness and reputation

With Social Powered Wi-Fi, customers log into the Free Wi-Fi using their favorite social media channel they can be automatically redirected to the business’s Facebook Page to leave a comment or ‘Like’ the page.

Campaigns can also be setup to redirect the user to a review site such as Yelp or Trip Advisor.

Automated marketing campaigns are setup to continue brand-consumer communication beyond a single visit.

 

 

Handling Common Objections

Objection # 1 - My Current Free Offering Wi-Fi Works Fine.

Although offering Free Wi-Fi may have proven to be successful for you so far, Social Powered Wi-Fi will allow you to personalize the consumer-brand experience by understanding the wants and needs of your customers and keeping constant engagement and communication beyond a single visit.

Social Powered Wi-Fi is guaranteed to grow your customer database, help you improve your social media and online presence, and will help boost revenue by enticing customers to visit in-store with personal, timely and contextual promotions.

Objection # 2 - I’m not interested in your Social Powered Wi-Fi services.

Most of our customers felt the same way when I first spoke to them. But what they found is that I can actually help you get a positive ROI for your marketing budget by implementing a Social Powered Wi-Fi solution in your business.

If you aren’t satisfied with the results after the first 30 days, you can continue using your current Free Wi-Fi service.

Objection #3 - My customers are loyal. Why do I need your program?

Social Powered Wi-Fi includes in depth real-time analytics in your dashboard. You will be able to see who connected, including their social information if they logged in using one of your social apps. How many connections were made in a time frame that you can specify. New vs. returning visitors and even campaign specific statistics.

You can also create automated follow-ups with connected customers so you keep your business top of mind.

Objection #4 - It’s too expensive

You already pay for an internet connection at your location to run your business operations. Social Powered Wi-Fi  is an add on to your existing connection and provides a measurable return on your investment.

Let me assure you that when you see an increase in revenue and a growth in your customer base, you’ll be happy you chose a Social Powered Wi-Fi solution for engaging and remarketing to your customers.