Biggest challenges facing Social Media Consultants
Marketing is challenging
Being a SMC or SMS is more about marketing than it is about social media and marketing is challenging.
You need to have a good grasp on marketing, but also understand how to best leverage the features of the various social media platform based on your client’s objectives and target audience.
Getting clients to trust you
Any good business relationship is built on trust and getting clients to trust you to handle their online presence can be difficult.
The quickest way to build trust is by delivering results. - Either by showing them successful campaigns you’ve previously built of by showing you’ve built your own strong social media presence.
Differentiating yourself from other SMC (SMS)
What makes YOU different from other social media consultants or strategists?
In order to acquire clients, you need to be able to offer something that others don't - A unique value or a strategy differentiator to stand out from the competition.
Picking the right tools for the job
It’s not only important to understand the various platforms, but how to utilize each one to ensure you meet your clients objectives. With so many social media platforms, how can you be sure you’re using the right tool to reach your client’s objectives?
Providing measurable ROI
Business owners WANT to see results. Otherwise, what are they paying for? Providing statistical evidence for effectiveness of campaigns can be difficult if you’re unfamiliar with the in depth functionality of each social media channel.