Identifying Common Pain Points

Local business owners that currently provide free Wi-Fi face the following issues:

  • Monetizing their free Wi-FI
  • Not enough customers
  • Don’t understand their customers / Unaware of customer needs
  • Don’t know how to connect with their customers
  • Reputation

In order to identify your customer’s pain points, ask them the following questions:

  1. What do you find most effective/ineffective about your current free Wi-FI service?
  2. What social media channels does your business currently use, and do you have a business Facebook Page?
  3. How do you currently communicate rewards/offers/specials with your customer?
  4. Do you currently have a system in place to track data related to the number of connected users to your free Wi-FI, gender, date of birth or repeat business?
  5. Do you consider positive online reviews essential to your business? Why / why not?

Once you’ve identified their main pain points, it’s important to deliver a solution to their pain.