Identifying Common Pain-Points

Local business owners face the following dilemmas:

  • Acquiring new customers
  • Increasing revenue from existing customers
  • Encouraging repeat business
  • Boosting revenue
  • Standing out from the competition
  • Improving social awareness and reputation

In order to identify your customer’s pain points, ask them the following questions:

  1. Can you tell me about your current marketing strategy, the areas in which you feel you have been successful and those you feel need improving?
  2. You said X was a problem, why is that?
  3. What were the consequences of the issue?
  4. How do you currently communicate rewards/offers/specials with your customer?
  5. If we were to implement Social Powered Wi-Fi for your business, what type of outcomes are you expecting?

Once you’ve identified their main pain points, it’s important to deliver a solution to their pain.