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Introduction

Targeting Business That Do NOT currently offer Free Wi-Fi

These types of business owners require education on the importance of offering Free Wi-Fi and are a tougher customer to see your services to.

For these types of business owners, it’s important to understand the benefits and features of Social Powered Wi-Fi solutions as it relates to their business.

Overview

  • Identifying common pain points
    • Increasing revenue from existing customers
    • Acquiring new customers
    • Encouraging repeat business
    • Boosting revenue
    • Standing out from the competition
  • Questions to ask the local business owner
    • Can you tell me about your current marketing strategy, the areas in which you feel you have been successful and those you feel need improving?
    • You said X was a problem, why is that?
    • What were the consequences of the issue?
    • How do you currently communicate rewards/offers/specials with your customer?
    • If we were to implement a Social Powered Wi-Fi strategy, for your business, what type of outcomes are you expecting?
  • Providing a solution
    • Increasing revenue from existing customers
    • Customer acquisition
    • Encouraging repeat business
    • Boosting revenue
    • Standing out from the competition
    • Improve social awareness and reputation
  • Handling common objections
    • Squatters
    • Security
    • Cost
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