Providing a Solution

Delivering a solution means showing the business owner how your product/services can help eliminate their pain-points.

The most important factor for local business is engaging with their consumers in order to encourage repeat business to boosts revenue and sales.

Customer Acquisition

By providing free Wi-Fi services,  you are giving consumers a reason to choose between businesses offering the same services and an increase in new customers will be noted.

  • 79% of even the least Wi-Fi interested shoppers, age 45+ are positively influenced by in-store Wi-Fi availability (Source: Accenture)
  • 48% of consumers say they are more likely to shop at a store that gives them access to free Wi-Fi (Source: WiFi Alliance)

Increasing Revenue From Existing Customers

Customers will spend more time at the business

  • ⅓ of consumers said they would stay in the store longer if free Wi-Fi was available (Source: WiFi Alliance)
  • 62% of local business customers spend more time in store if Wi-Fi is available (Source: iGR)

When customers stay longer, they spend more $$$

  • Half of small businesses surveyed said that customers spent more money when Free Wi-Fi is available (Source: BI Intelligence)
  • 72% - That’s the success rate of businesses who offer free Wi-Fi to boost sales (Source: IGR)

Encouraging repeat business

  • 30% of consumers said they are more likely to return to a store that offers a seamless Wi-Fi experience (Source: Wi-Fi Alliance)

Using Facebook retargeting or automated follow-up campaigns, a business can inform customers about upcoming promotions, sales or discounts to entice them to visit more frequently.

Boosting revenue

Once a customer has logged into the businesses Social Powered Wi-Fi, consumer details are captured and can be used for retargeting.

  • 74% of people would be happy for a retailer to send a text or email with promotions while they’re using in-store Wi-Fi (Source: OnDeviceResearch)

Standing out from the competition

  • 79% of mobile consumers are influenced by the availability of in-store Wi-Fi (Source: JWire)

 

  • 1 in 10 people admitted to leaving a venue because there was no free Wi-Fi access (Source: Telecom Paper)

 

Considering that the availability of free Wi-Fi has moved from a nice-to-have to a consumer expectation, offering Free Wi-Fi will help differentiate your clients’ business from a competitor.

Improving social awareness and reputation

With Social Powered Wi-Fi, customers log into the Free Wi-Fi using their favorite social media channel, and can be automatically redirected to the business’s Facebook Page to leave a comment or ‘Like’ the page.

Campaigns can also be setup to redirect the user to a review site such as Yelp or Trip Advisor.

  • 56% of social network users have stated they would use their social profiles to login in return for a customized experience with a brand. (Source: CMO Council)

 

 


Revision #1
Created Thu, Mar 23, 2017 4:36 PM by Admin
Updated Thu, Mar 23, 2017 5:48 PM by Admin