Selling Social Wi-Fi
Selling the Solution
Ask yourself the following questions:
- Which benefit is the most important to your customer?
- What needs does your product/service satisfy?
- Why should your customer purchase from you?
Factors To Consider When Deciding What To Charge
Justifying Recurring Costs
You’ll want to be prepared for your first meeting with a prospect. Local business owners don’t have a big budget to spend on marketing. That’s why it’s important to be able to justify recurring costs to local business owners.
When we say recurring costs, we mean the monthly fee they will be paying YOU for your services.
Here’s some ammo for justifying the recurring cost to the local business owners:
- Businesses who offer free Wi-Fi to boost sales numbers have a success rate of 72% (Source: iGR)
- 62% of local business customers spend more time in-store if Wi-Fi is available (Source: iGR)
- 64% of consumers make a restaurant choice based on availability of Wi-Fi Services (Source: Accenture)
- 79% of even the least Wi-Fi Interested shoppers; age 45+ are positively influenced by in-store Wi-Fi availability (Source: Accenture)
How will you justify recurring costs to your prospect?
Think of and write down 4 different ways you will justify recurring costs to your prospect. This will help you prepare for your first sales presentation.
Standing Out From The Competition
Differentiating Yourself From Local Competition
With data usage costs skyrocketing, consumers bounce from Wi-Fi connection to Wi-Fi connection hunting for free WiFi creating an enormous opportunity for Social Powered Wi-Fi Marketing.
Everyone loves free Wi-Fi and as the need for Free Wi-Fi in local business grows, you might eventually see competitors who offer similar services pop up in your neighborhood.
Therefore, it’s important to differentiate yourself from the competition. Show your prospect why you’re different, and why they should buy from you. But first, it’s important to be informed.
Again, this is why we love Google. Do a quick Google search to determine if you have local competitors and how your services exceed theirs.
Do a quick Google search – City + Service = Competitor
Compare – Compare your services based on product, quality, features, support and price.
How to Deal With Objections
Questions and objections are a good sign. This means the prospect is engaged in the presentation and willing to further discuss concerns. Take advantage of this opportunity to position your services as the solution.
Watch this quick video on how to learn how to overcome obstacles