Why Social Media is important

Every business NEEDS a social media presence to stay connected and engaged with their consumers.

But beyond that, a social media presence can help increase conversions and boost sales.

What a good Social Media strategy can do for a business

  • 92% of marketers claimed that social media marketing is important for their business (Source: Hubspot)
  • 80% indicating their efforts increased traffic to their websites. (Source: Hubspot)

Raise Brand Recognition / Awareness

  • A businesses social media networks are important channels for the businesses voice and content.
  • Makes the business more familiar and accessible to new customers
  • Brand becomes recognizable for existing customers

Improve Brand Loyalty

  • Brands / businesses who engage on social media channels see a higher level of customer loyalty
  • 53% of Americans who follow brand in social are more loyal to those brands (Source: Convince&Convert)

Boost Revenue (Conversions)

  • Every social media post, regardless of the platform, is an opportunity to convert customers
  • Regardless of the content type (blog post, image, video, comment), every post is a chance for a current or potential customer to engage with the business
  • Business - consumer interaction over social media increases the likelihood of eventual conversion.

Social media marketing results in higher conversion rates because:

  • Brands become more humanized when interacting with customers via social media channel - People like doing business with other people, not companies
  • Social media has 100% higher lead-to-close rate than outbound marketing, and a higher number of social media followers brings trust and credibility to the business / brand via social proof (Source: Forbes)
  • Building a social media audience can effectively improve conversion rates on existing traffic

Drive Targeted Traffic to Website

  • Without social media, inbound traffic is limited to customers who are already familiar with the brand / business
  • A well placed and engaging social media post that highlights a business's latest landing page or blog post can drive targeted traffic to the businesses website
  • Quality content = more inbound traffic = more leads = more conversions

Decrease Marketing Costs

  • 84% of marketers found as little as six hours of effort per week was enough to generate increased traffic (Source: Hubspot)
  • Paid advertising via Social Media is cost effective (depending on your budget) and allows for hyper targeted marketing based on age, gender, location
  • Only target the customers who will be interested in the brand / business

Think about it, 6 hours per week to generate an increase in traffic is great ROI!

Or... just plug in a Social Powered Wi-Fi Hotspot and automate it all!